Disc-Jockey's Nyt

Disc-Jockey's Nyt (pronounced Disc Jockey's Night) is the third studio album by Terrain hip-hop artist, DJ Crow. The album was original going to be released on Music Industry, but due to Crow leaving the label the album was released on Crow's newly-founded label, Colossal Records. The album was released on August 15, 2011, independently. Production for the album took place during 2009 to 2011 at Club Penguin Recording Studios. The album's production was handled by a small team of DJ Crow, Yusei, TrillBron, Pilloww and Detention. Disc-Jockey's Nyt contains lyrical themes concerning the media, struggles with fame, internal conflicts and thoughts on his journey. In the final week of production the album was altered as much as possible before the release once Crow left Music Industry. The album features guest appearances from Cadence, Meaghan and Loony Scoundrel.

The album debuted at number 1 in UnitedTerra and Club Penguin, selling 276,340 in its first week in the UTR. It didn't manage to beat Crow's previous album chart positions in the USA, peaking at number 14. The album didn't perform as best as Crow's last albums in other charts, but did set records in the homelands - being certified Platinum and Diamond. The normal album edition features 15 songs while the Deluxe Edition includes 4 more songs, one of which is a remix.

Despite the fact that the album wasn't as successful overseas, Disc-Jockey's Nyt was declared the second most-awaited and anticipating album of the year (after The Return of Nebulent by Nebulent). The album is considered Crow's most underrated album of his career. Critics blame the choice of singles as the reason for it's under-performance, naming "The Gift in Disguise" and "Rapstar" the only sensible choices. Crow later revealed that if he had left Music Industry earlier then he would of released "Like a Thousand Embers" as the lead single, then "Tremendous" and "Intrepid and Undaunted".

Background
The production for the album and ideas first came around in January 2010. Crow's second album, Dance on Sunday was to be released that same year. The managers decided to think ahead and start the production of Crow's third album in February 2010. Crow said that he wanted to do most of the managing and brainstorming this time. The record label did most of the managing of Crow's last two albums. In February 2010, he said: "I want to do something different. I have been focusing on fun songs. I want to focus more on personal stuff, and my music as a disc-jockey. I also want more guests on this album. I have some demos that need to be remastered. We'll see what happens." Crow started the album from scratch - going against the record label's decision to use unreleased songs. The song "Trusty Turntables" is quite an old song which is considered as Crow's signature song in the Night Club. The original was only 2 minutes long and lacked lyrics. So Crow remade the beat and lyrics. Crow worked with Cadence again on one song - including Meaghan and Loony Scoundrel. Antarctican rapper Nyninyne worked with Crow on a song after Nebulent introduced Crow to him.

Crow first announced the album to the public at the "TBC's Giant End-of-Year Festival" on October 4, 2010. After performing, he said "Thank you everybody! My third album titled "Disc-Jockey's Nyt" releases very soon. New singles come out in November onwards. Have a great time at the festival!" Straight after he came off stage, he cheeted; "Just finished my performance at the TBC Festival. I also announced my 3rd studio album "DISC-JOCKEY'S NYT" releases next year! 8)" He gave some interviews from October to December and wrote some blog posts but didn't reveal too much, besides the fact that the album was 'long away from release'. Originally Crow wanted more of the album to be dance tunes, but changed his mind after.

On June 2, 2011, Crow finally decided to release the tracklist via his official site. Crow explained the name of the album in a blog post: "The name is based on me as a disc-jockey basically. Many songs mention the DJ, but they never say that the DJ is controlling the night, that he is the one making all those dancers having fun. This is the DJ's night. I stylized it and it worked out." The album was considered complete by March 2011, but production had to be continued for two weeks in early August 2011 after Crow left Music Industry. The album was changed drastically two weeks before the album packaging and release. Production from Zippy Penguin, DJ Crab, Omar Grest and Meaghan was removed and so Crow had to re-produce a lot of tracks.

Writing and recording
Crow wrote all of the songs, but had support from TrillBron, Ray Kodo, Yusei and Nevim - and produced eight of the nineteen independently and co-produced three (totalling to 11 out of 19). The singles and a few other tracks were recorded in "Club Penguin Studios" but remastered tracks were recorded in DJ Crow's igloo. "Trusty Turntables" was written within ten minutes in his igloo, while "Letter After Letter", "My Calling", "Dissolve the Headlines" and "Colossal (I'm Independent)" were all written in the space of three days.

Singles
The lead single, "Disc-Jockey's Nyt", was released on December 6, 2010 for digital download and physical copies. Although the single didn't chart at number 1, it entered the UnitedTerra chart at number 4, and number 2 in Club Penguin. The single entered the Top 10 in four other charts and number 13 in the USA. The song features two rap verses from Terrain rapper Loony Scoundrel. "Memorize (Bear in Mind)" was released as the second single on March 21, 2011 - about three months after the previous single. It features Telephonian singer Meaghan - charting at number 2 in UnitedTerra, becoming Crow's first number 2 chart position on the UTR chart. The song conquered the Club Penguin and Tel Ah Phon chart, and Top 10 in three other charts. Overall the song done better than the lead single. "The Gift in Disguise" was revealed to be the third official single in early April 2011, and was released on May 2, 2011. At this point in the album single chronology, it is the first single with no featured performer. The genre of the single is slow hip hop. It peaked at number 8 in UnitedTerra, becoming the lowest-charting single from the album in that terrain. The song had impacted radio on April 6, 2011. "The Gift in Disguise" managed to become Crow's highest-charting single in Dorkugal - charting at number 1. Dorkugal was the only chart where the song peaked at number 1.

Track 14 of the album, "Rapstar", was announced as the next single on May 20, 2011 and started receiving radio airplay the next day. The song features Antarctican rapper Nyninyne, who shares equal verses with Crow on the song. June 13, 2011 was confirmed as the release date for the single. "Rapstar" became Crow's first number 1 from the album in UnitedTerra, and his fourth overall. The song also became Crow's ninth Top 10 entry in the Club Penguin charts (entering at number 3). Crow finally set single records in the USA as the song went straight to number 1, becoming his first number 1 in the USA and sixth Top 10 entry. "Rapstar" also became Crow's eighth single entry which charted in the Top 40 in all charts. "Remember the DJ" was released as the fifth and final single from the album on July 25, 2011 - being released three weeks before the release of "Disc-Jockey's Nyt". The song features close friend and Antarctican singer Cadence. The song is the fifth time the two have featured on the same track. "Remember the DJ" is, overall, the best-selling single from the album - charting at number 1 in UnitedTerra, Club Penguin, USA, Tel Ah Phon and Pengolia. Elsewhere, the song charted in the Top 15.